7 Famous Logos With Hidden Messages
Things aren't always what they seem at first glance, and these logos prove it. Check out these 7 famous logos that you may not have realized actually have a hidden double meaning.
1. FedEx
The shipping company's logo is probably one of the best-known in the world of "hidden image" logos. For those who are unaware, take a look between the "E" and the "X," where the negative space forms an arrow. In an interview with Fast Company, the logo's designer, Lindon Leader, said, "The arrow could connote forward direction, speed and precision, and if it remained hidden, there might be an element of surprise, that aha moment." The design has won over 40 awards and was ranked as one of the eight best logos in the last 35 years by Rolling Stone magazine.
2. Wendy's
Famously founded by Dave Thomas, the Wendy's brand identity highlights a personal and "home-cooked" feeling. Take a closer look at Wendy's collar and you might just see the word "mom." Wendy's, named after Thomas' daughter, now has more than 6,500 restaurants worldwide. "This is something you may not notice consciously for years, but unconsciously it will leave an imprint on your brain and you will associate it with the brand," stocklogos.com wrote.
3. Baskin-Robbins
Baskin-Robbins, owned by Dunkin' Brands, is the world's largest chain of ice cream specialty shops, best known for its 31 flavors. The company's pink and blue logo depicts a large "BR" that doubles as the number "31." Carol Austin, VP of marketing for Baskin-Robbins, told CNBC that the logo is "meant to convey the fun and energy of the Baskin-Robbins brand" as well as the iconic 31. "The 31 stands for our belief that our guests should have the opportunity to explore a fun, new ice cream flavor every day of the month," Austin explained. The logo was introduced in 2005 as part of an entire brand refresh.
4. LG
At first glance, the dark pink logo for LG Electronics looks like a winking face. But if you look a little closer, you'll see the face's "nose" is an "L" and the outline of the "face" is a "G." Some fans have even noted a similarity between LG's logo and a modified Pacman.
5. Tostitos
The logo for tortilla chips and dips manufacturer Tostitos, owned by PepsiCo, is a prime example of "once you've seen it, you can't un-see it." Initially, the logo appears to be the Tostitos name in front of a vibrantly colored background. However, the two "T's" of this logo make up people, as they dip a tortilla chip into the bowl of salsa on top of the letter 'I'.
6. Hershey's Kisses
Famous for their chocolate and appropriately themed amusement park, Hersheypark, the logo on The Hershey Company's Hershey's Kisses product has a hidden logo: an extra Kiss. Turn your head to the left and you'll see that between the 'K' and the 'I' there is a Hershey's Kiss baked into the logo
7.Toblerone
Toblerone, owned by Mondelēz International (formerly Kraft Foods), was started in Bern, Switzerland, a city famously associated with bears. Now take a closer look at the logo's mountain. If you start to get a craving and want a free taste test from the company, you're out of luck. "Unfortunately we cannot send free samples of chocolate by mail," the company's FAQ reads.
Things aren't always what they seem at first glance, and these logos prove it. Check out these 7 famous logos that you may not have realized actually have a hidden double meaning.
1. FedEx
The shipping company's logo is probably one of the best-known in the world of "hidden image" logos. For those who are unaware, take a look between the "E" and the "X," where the negative space forms an arrow. In an interview with Fast Company, the logo's designer, Lindon Leader, said, "The arrow could connote forward direction, speed and precision, and if it remained hidden, there might be an element of surprise, that aha moment." The design has won over 40 awards and was ranked as one of the eight best logos in the last 35 years by Rolling Stone magazine.
2. Wendy's
Famously founded by Dave Thomas, the Wendy's brand identity highlights a personal and "home-cooked" feeling. Take a closer look at Wendy's collar and you might just see the word "mom." Wendy's, named after Thomas' daughter, now has more than 6,500 restaurants worldwide. "This is something you may not notice consciously for years, but unconsciously it will leave an imprint on your brain and you will associate it with the brand," stocklogos.com wrote.
3. Baskin-Robbins
Baskin-Robbins, owned by Dunkin' Brands, is the world's largest chain of ice cream specialty shops, best known for its 31 flavors. The company's pink and blue logo depicts a large "BR" that doubles as the number "31." Carol Austin, VP of marketing for Baskin-Robbins, told CNBC that the logo is "meant to convey the fun and energy of the Baskin-Robbins brand" as well as the iconic 31. "The 31 stands for our belief that our guests should have the opportunity to explore a fun, new ice cream flavor every day of the month," Austin explained. The logo was introduced in 2005 as part of an entire brand refresh.
4. LG
At first glance, the dark pink logo for LG Electronics looks like a winking face. But if you look a little closer, you'll see the face's "nose" is an "L" and the outline of the "face" is a "G." Some fans have even noted a similarity between LG's logo and a modified Pacman.
5. Tostitos
The logo for tortilla chips and dips manufacturer Tostitos, owned by PepsiCo, is a prime example of "once you've seen it, you can't un-see it." Initially, the logo appears to be the Tostitos name in front of a vibrantly colored background. However, the two "T's" of this logo make up people, as they dip a tortilla chip into the bowl of salsa on top of the letter 'I'.
6. Hershey's Kisses
Famous for their chocolate and appropriately themed amusement park, Hersheypark, the logo on The Hershey Company's Hershey's Kisses product has a hidden logo: an extra Kiss. Turn your head to the left and you'll see that between the 'K' and the 'I' there is a Hershey's Kiss baked into the logo
7.Toblerone
Toblerone, owned by Mondelēz International (formerly Kraft Foods), was started in Bern, Switzerland, a city famously associated with bears. Now take a closer look at the logo's mountain. If you start to get a craving and want a free taste test from the company, you're out of luck. "Unfortunately we cannot send free samples of chocolate by mail," the company's FAQ reads.
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