How Does CRED Make Money? Cred's Business Model
CRED is the first technology in India to pay the user’s credit card bills on time. It was founded in April 2018 by Kunal Shah, Freecharge's former founder. Kunal shah began CRED with the intention of creating an exclusive society with the most credible people in India. It lets you handle and pay off all your credit card dues. It gives exclusive discounts on our credit card and tracks the expenses as well.
An interesting point to note here! CRED entered the Unicorn Club in April 2021 with a valuation of $2.2 Billion that was accompanied by a funding round led by Falcon Edge Capital and Coatue Management LLP for $215 Million. Achieving this status in just two and odd years is a sign of CRED's amazing business model.
What is CRED?
CRED is one of the best applications on the app market that offers rewards to pay your bills through the app.
The app itself is very easy to use and provides a beautiful interface to work with. These rewards range from free products for CRED coins to cashback, and more.
If you are a regular credit card user and pay bills through any other app, you can use CRED to earn great rewards.
How does CRED App work and make money?
How will CRECRED work with companies to deliver the offerings? Companies are gaining traction and visibility on a platform where employees are already spending money.
In return, CRED receives more offers that can be displayed in its app.
This in turn gives visitors more reasons to sign up and pay their bills through the app. Is the app working and is it making money?
What is the CRED business model?
CRED operates on a passive business model where they generate revenues without much overhead.
There are three parts of the business model of CRED:
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- Customers who pay credit card bills
- The CRED app
- Businesses who provide offers on the app
1. CRED’s Customers
People already pay their credit card bills using payment apps or directly from their bank.
With CRED, they get more benefits for performing the same activity of paying their credit card bills through the app.
As more people use CRED to earn benefits, they share it across more of their friends and family.
2. The CRED App
Though some people find it clumsy, the CRED app has a beautiful UI and UX design. Users sign up on the app and can see all the available offers on paying their credit card bills.
As you continue to pay bills, you accumulate CRED coins which you can redeem for the rewards.
3. Businesses That Display Offers on CRED
To provide these offers, CRED has to bring businesses on board and form tie-ups with them. Business young and old benefit from the visibility they gain on the CRED app as the userbase is buyers from all walks of life.
How does CRED make money? – Business and Revenue Model of CRED
CRED makes money in two ways:
Product and Offer Listing Fees
User’s financial data
1. Product and Offer Listing Fees
CRED displays the products and offers from businesses that have paid a fee for their Discover platform. There are offers from fashion retailers, to spas, to Amazon gift cards, and much more.
These offers give their users a variety of rewards to pick from. And in turn, it draws more user attention.
Every time a user picks an offer by redeeming the CRED coins from the app, the business pays fees to CRED for sending the business to them.
This is the main source of revenue for CRED at present.
2. User Financial Data
As you continue to pay bills and use the app, CRED collects your financial data to offer you better offers in the future. This is their second source of revenue.
Financial institutions are always on the lookout for the most viable customers for their credit cards, loans, and other products.
CRED users are frequent consumers and highly relevant for financial institutions – young, tech-savvy, and frequent buyers of products.
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Banks and credit card companies pay CRED to get access to the data or advertise their products directly to these customers.
Summary of the CRED Business Model
The CRED business model is similar to that of Nearbuy.
They partner with businesses to display offers on the app. In return, the users who redeem CRED coins as offers become customers to these businesses.
As more credit card users join the app, more targeted financial data is available at their disposal.
Financial institutions like banks and credit card companies profit from such deep targeting with a lower cost of customer acquisition.
Frequently Asked Questions (FAQ)
Let me answer some of the questions about CRED as a business.
Is CRED Profitable?
According to entrackr, CRED has recorded zero revenue in financial year 2019. The only income was the INR 3.03 crore generate from interest on their deposits. The company’s overall cash burn stood at INR 64 crore.
How does CRED make money?
CRED makes money by charging a listing fee for products and offers that businesses wish to display to the app users. The financial data collected from users is also made available to financial institutions to pitch additional relevant offers.
What is the CRED business model?
Currently, the CRED business model relies of making revenues through the income from offer listing fees from businesses. The potential for the data collected from the app seems to be a viable monetization opportunity in the future for lending-based services.
Is CRED app approved by RBI?
Yes. When you go through the registration process on the app, you are required to complete a set of KYC and credit related review steps which involve the RBI. Without their involvement, the app cannot function to check your credit scores and access your personal data.
Is CRED free?
CRED is a completely free app for all credit card users to pay bills from. In return for paying bills, you are rewarded with cashback and rewards from different businesses.
Conclusion
Kunal Shah is one of the most popular entrepreneurs in the finance startups space. He has also founded freecharge which is a great free bill-payments application for general category purchases.
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